Micromax takes a dig at Samsung in advertisements

Micromax, the indigenous phone maker, has taken on world's biggest smartphone manufacturer Samsung with advertisements that take a pot shot at the latter's Galaxy Y budget Android phone. Its advertisements build upon Samsung's phrase "aapke paas nahi hai uncle" and belittle the South Korean company's smallest phone in the Galaxy series by ridiculing its screen size and processor speed. 


The advertisements broadcast by Micromaxfeature a couple of youngsters highlighting the so called drawbacks of the Galaxy Y smartphone, without ever taking any names. Throughout the advertisement, the background score, unsurprisingly, repeats the word "Y." The advertisement concludes with a quick round-up of Micromax Ninja 3.5 and 4's advantages over Samsung Galaxy Y, namely "Bigger, Faster, Better", along with the question, "Why Y?" 

Micromax is currently the third largest player in the mobile handset market of India and has, quite obviously, targeted Samsung as it seems to be in no mood to lose the segment of Android phone users. Previously, the Indian phone manufacturer had poked fun at Apple's "If you don't have an iPhone, you don't have an iPhone" tagline by coming up with its own "Now even I have a phone 4 sure."