Saturday, September 29, 2012

MindTree gets new logo, brand identity


Mid-sized IT companyMindTree announced its new logo and brand identity on Friday calling it a crucial part of its journey towards 2020. 

"As businesses and critical information systems transform, we realise that we need a company that is expertise led, which meant that our existing brand needed to be redefined," said chairman, Subroto Bagchi. "Our values over the past 14 years said we had people who were humble, down to earth and introspective. But we now need people who are strategic, old and decisive." 
The new logo essentially says that the firm see's a possibility where others see a fulls top. 

With a little over $400 million in sales, MindTree is charting a new course after the exit of one of its key founders Ashok Soota in 2010. The company also exited its investments in white-label, smart-phone business, which it acquired from Kyocera, after incurring millions of dollars in losses. 

Soota, not long before he left the firm had set ambitious revenue target of $1billion in sales by 2014. 

The company's new logo was designed by US based Siegel+Gale, which has designed brand logo's for companies like Microsoft.

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