Sunday, March 24, 2013

Karbonn s strategy for Titanium S5 phone


Mobile handset firm Karbonn is targetting to sell over one lakh units of its newly launched quad-core smartphone Titanium S5 by June this year. 

"We hope to sell a few hundred thousand phones of Karbonn Titanium S5 in our first quarter (ending June 2013)," Karbonn Mobiles' Executive Director Shashin Devsare told PTI. 
The month of March has seen a series of announcements of smartphones with quad core processors. This type of processor has four different processors embedded on a single chipset and promises access to around four functions simultaneously. 

Karbonn launched Titanium S5 model, one of lowest price models in quad-core smartphone segment, at Rs 11,990 early this week. The company's announcement followed launch of quad-core phone from its competitor Lava's Xolo for Rs 12,499. 

"The strategy behind the launch of the Titanium S5 Karbonn Mobiles is to position...the cutting-edge features and price bracket of this phone. Also we are aiming to reach 5 million approximately smart phones devices sales with Titanium S5 by the next financial year(2013-14)," Devsare said. 

Early this month, Sony announced launch of its water proof quad-core phone Xperia Z for Rs 38,990. Samsung also has showcased its quad-core smartphone Galaxy S4 but the company is yet to announce launch date and price for the Indian market. 

Karbonn's Titanium S5 has 1.2 GHz Qualcomm Snapdragon quad-core processor, dual-sim to support 3G and 2G connection, 8 megapixel auto focus camera with flash light, a 2MP front camera that can be used for video calling, three external sensors to automatically control functions of the phone.

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