Struggling smartphone-maker BlackBerry has appointed Sunil Lalvani as the new managing director for India.
Lalvani, who used to head BlackBerry's enterprise business in the country, will replace Sunil Dutt, who left the company in March.
The top-management overhaul comes just months after Canada based BlackBerry, formerly known as Research in Motion, unveiled it's latest touch-based smartphone - BlackBerry Z10.
Once the most popular device among corporates, BlackBerry has been losing market share to rival mobile phone vendors such as Samsung and Nokia over the past two years. Its market share in India fell from about 15% in 2011 to less than 8% in 2012, according to analyst estimates.
Lalvani's appointment is latest in a series of top-management changes at the beleaguered phone maker. In 2011, Dutt took over after BlackBerry's managing director Frenny Bawa stepped down from her position. Over the past two months, Rick Costanzo, the company's executive vice-president for global sales, was leading the team in India.
In an email statement, Lalvani said the company's focus will be on driving the latest mobile solutions to consumers and enterprises in India. He has about 20 years of industry experience and has worked at companies such as Nokia and Cisco.