Founded by Dropbox and MIT alums, a new startup called Inbox is launching out of stealth today, hoping to power the next generation of email applications. Similar to the newly launched Gmail API, Inbox offers a more modern way to build apps that access end users’ inboxes. But instead of being limited to Gmail, it also works with Yahoo, Microsoft Exchange and others, the company says.
In addition, jabs the company’s website, “Inbox is an email company. Google is an advertising company. This product is our focus, and will not be ‘discontinued’ unexpectedly.” Burn!
Google made waves with the announcement of a new “Gmail API” at its Google I/O developer conference earlier this month, which offers developers who build email applications new tools to access messages, threads, labels and other parts of the Gmail inbox without requiring full inbox access. The idea is to reduce the reliance on older protocols, like IMAP, when apps don’t have to work as an email client, but are rather focusing on a specific feature set – like snoozing messages, or only sending emails on behalf of an end user, for example.