Tuesday, December 16, 2014

Great Online Shopping Festival Saw Nearly 80 Lakh Visitors, Google

BANGALORE: Google on Saturday said that the Great Online Shopping Festival saw nearly 80 lakh visitors during the 3 day festival.

The site clocked a total of over 1.4 cr visits including the earlier promotion period. "Compared to last year, the user engagement is up by 7 times," said Nitin Bawankule, Industry Director, eCommerce Google India.

People from 220 cities in India participated in the festival. Shoppers form smaller cities like Ranchi, Guntur, Hubli and Bareilly also ended up on the site.
Nearly 40% of all visitors went to the Rs 299 corner, where all the deals cost only Rs 299. "A lot of first time buyers shopped in this corner and some of smaller partners reported growth of 5x to 7x in their daily conversions," Google said.

The exclusive launch section saw over 1 million visitors. Categories including electronics, men and women lifestyle, home & kitchen were a big draw.

Google also said that during the festival, over 500 houses were booked on real estate sites that had partnered with google. Over 50 cars and 100 bikes were also booked.

The ecommerce industry witnessed 3-5 times the average orders. Nearly 40% of users accessed the site using a mobile phone.

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