A
new breed of Indian software companies is profiting from the hunger of
smaller enterprises for cutting-edge technologies, unlike their bigger
IT services brethren that depend on large corporations in markets
abroad.
While the likes of Infosys, Wipro and Tata Consultancy
Services earn more than $75 billion (Rs 4.7 lakh crore) by providing
software services overseas, the upstarts are targeting millions of small
and medium businesses in India eager to adopt the latest technologies.
"The
factors driving the movement towardsSMBs are SMBs themselves, which
have realised that software can make a difference to their businesses.
Thanks to cloud computing, software is getting cost-effective," said
Sharad Sharma, former R&D head of Yahoo in India, and part of
iSpirt, the industry thinktank for Indian software product firms.