Online gifting firm Badhai.in has launched Group Gifting as a feature allowing a group of people to pool their contribution online and gift jointly on social functions. The gift, Badhai voucher in this case, can be used at leading retail chains as well as ecommerce sites thus giving the recipients complete freedom of using it for what they like.
Badhai.in has also enabled social gifting through Facebook integration making it possible to track special occasions of Facebook connections and gift individually or in a group with other Facebook friends.
Ajay Pandey, CEO and Founder, Badhai.in said; Gifting is seeing a shift towards preference for vouchers over the traditional option of cash. While store gift vouchers do not give enough choice, pooling cash is a hassle and may not be practical in most cases. Badhai.in solves the choice problem by giving recipients complete control over where to use the voucher. At the same time it makes it convenient to pool money and gift jointly even when friends are in different geographical locations.”
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