Digital Vidya to expand its workshops across SE Asia, Middle East, Europe, North America

Digital Vidya, which provides social media marketing training across India and Singapore to CXOs, sales and marketing professionals to leverage digital marketing for their organizations, has planned to offer its trainings in formats beyond classroom workshops to newer geographies across South East Asia, Middle East, Europe and North America. The company is close to organizing its 100th workshop in the country in July 2012.

Speaking about the learnings gathered from Digital Vidya’s 99 odd workshops, CEO Pradeep Chopra has said, “We’ve observed a significant shift in terms of both understanding and interest about Social Media among our participants over last 99 workshops. In our earlier workshops, we needed to spend a good amount of time educating the participants about basics of Social Media such as ‘What is a Facebook Page?’, ‘How to Tweet’?.”

According to Chopra, earlier, they rarely used to get time to share insights about advanced topics on Social Media such as leveraging Facebook Applications for Fan Growth and Engagement. “Thanks to the shift in their understanding about Social Media, we are able to spend valuable time with our participants in helping them understand and leverage Facebook Ads for Lead Generation.  ‘How to measure ROI of Social Media?’ is the most common question everyone is trying to get an answer for today,” added Chopra.

In addition, ‘whether they should outsource Social Media or not?’, ‘which tools to use to measure performance of a Social Media campaign?’, ‘how to use Social Media for B2B?’, ‘how to integrate Social Media into overall Marketing strategy?’ are other common concerns shared by our workshops participants.

Speaking of the profile of its participants, Chopra informed that the 2000+ participants of the workshops would primarily fall under two categories: Marketers and Business Owners. Marketers would include CMOs or Head of Marketing, Head of Sales or Business Development, Sales and Marketing Managers, PR & Communication Teams, Media Planners and Buyers, CRM Professionals, Product Managers, Digital Marketing (SEO, SEM, SMM) professionals.

“We’ve thoroughly enjoyed our journey of 99 workshops since Jan 2010. Going forward, we are looking at strengthening our association with our existing workshop participants by providing them further support through advanced workshops. We are also looking at offering our trainings in formats beyond classroom workshops to newer geographies across South East Asia, Middle East, Europe and North America,” Pradeep Chopra said about his plans for Digital Vidya