Ahmedabad ranks amongst the top 10 cities in India in e-commerce, according to a recent city-specific analysis done by Myntra.com.The report says over 500 orders are made from Gujarat every day on Myntra.com with the average order value in Gujarat higher by 10% compared to any other state. Cities that top sales in Gujarat include Ahmedabad, Surat, Vadodhra and Rajkot.
Out of 500 brands that Myntra offers, shoppers in Gujarat prefer brands like UCB, Nike, Wrangler, Puma in the footwear category. Brands like Femella, Jealous 21, Proline, Lee, FabIndia, Aurelia, Ambica and Praful are popular in apparel whileFastrack, American Tourister, Baggit, Casio and Fossil are most popular in the accessories category.
Ashutosh Lawania, Co-Founder and Head of Marketing, Myntra.com said "Tier-2 and Tier-3 cities across the country contribute to nearly 55% of our overall sales with the rest coming from the top 10 cities. Valsad,Gandhinagar and Jamnagar are fast catching up with online shopping in Gujarat and in the next few months will start contributing heavily".
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