"Mobile internet sees maximum data consumption between 10 pm - 11pm and Google is most visited website in terms of unique users, while Facebookclocks maximum time spent and leads all websites in terms of page views as well as data consumption," fourth edition of Airtel Mobitude 2012 survey said.
The annual survey of customer preferences is conducted to capture the 'mobile attitude' of over 186 million Airtel customers in the country.
According to the survey, wallpaper downloads witnessed a 300 per cent jump and recorded 75 million downloads while music downloads number stood at over 150 million.
"Chikni Chameli from Agneepath was the most downloaded song of the year, its actress Katrina Kaif continued to maintain the leading position in the category of images downloaded for the 4th consecutive year," the survey said.
Among actors, Shah Rukh Khan led the category of Bollywood actors' wallpaper downloads, it added.
During the year, MMS crossed the one million mark on Diwali and jumped 145 per cent on the festive day for the first time.
This year's analysis also highlighted a fast increasing customer preference for
MobileTV, thus resulting in a 65 per cent jump in traffic experienced by the service over last year.
"The data...reveals an exciting picture of India's love for movies, music, gaming and social networking. The study also brings to light India's increasing dependence on smart devices and data usage as they access a whole host of new services on the go," Bharti AirtelBSE -1.59 % Chief Marketing Officer - Consumer Business N Rajaram said.
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