Percept said it has inked a three-year association pact with global video sharing giant YouTube for live streaming of the media and communications firm's annual dance music festival 'Sunburn'."The association which includes all Sunburn properties- Sunburn Goa, Sunburn Mumbai and Sunburn Noida - will have the events live streamed to a global audience in more than 100 countries worldwide," Percept Ltd said in a statement.
The music festival had also partnered with YouTube in 2010 and 2011.
"We are delighted with our three year association with YouTube. YouTube is a phenomenal platform for us to share the Sunburn experience with a global audience," Percept Ltd Joint Managing Director Shailendra Singh said.
Sunburn 2012, the sixth edition of the festival, is being held between December 27 and December 29 and is expected to draw over 1.5 lakh visitors to Goa.
"... The three year partnership will ensure that we continue to offer our users all the content they love and enjoy the most on YouTube," YouTube APAC Director Content Partnerships Gautam Anand said.
YouTube LLC is subsidiary of Google.
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