Almost one-third of the YouTube viewers in India access videos on their mobiles and spend over 48 hours a month on the website, a Google study said.
According to an online survey conducted by Google, almost two-thirds of the viewers on YouTube in India are under 35 years of age. The survey also revealed an emerging consumer class on YouTube, which it nicknamed 'Generation C' and represents a young, tech savvy group of youngsters.
"Generation C switches between devices 27 times a day, and Indian users watch nearly 30 per cent of their YouTube videos on mobile. Smartphone owners spend one quarter of their YouTube time on mobile, while tablet owners spend about 20 per cent," the study said.
Google predicts that as smartphone penetration continues to rise in India, so will the opportunities for brands to personally reach Gen C, it added.
"Each month, people log on to YouTube around the world to watch more than 48 hours of video. YouTube's growth trajectory in India matches the global trend," the study said.
More than 70 per cent of YouTube's viewers in India are under the age of 35, while 72 per cent have a college degree or higher, it added.
Google conducted an online survey of more than 2,000 Indians, which revealed a new type of consumer, it said.
More than half of Indian YouTube users share videos on social networks and the same proportion also shares videos from YouTube on email, the survey said, adding that about three quarters of the users go to the site mentioned the video.
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