Big Data will grow past its hype by 2016, Gartner

Big Data will grow past its hype towards 2016 to become “just data” once the technologies mature, and organizations learn how to deal with it, according to Gartner, Inc. While data is regularly defined by the dimensions of volume, velocity and variety, information management concerns must be much broader.

“The bottom line is that not all information requires a Big Data approach,” said Frank Buytendijk, research vice president at Gartner. “The new “Big Data way’ is not going to replace all other forms of information management. There is more room - and need - for experimentation in the area of ‘information of innovation,’ for instance with social media data, or by making processes more information-centric.”

Buytendijk said that it’s important that organizations understand that Big Data isn't the only stream of innovation in information management. The industry is in the middle of what Gartner calls 'The Nexus of Forces”, and it is in the combination mobile, social, cloud and information innovation where new opportunities arise.

Mobile has undoubtedly shaken up information dissemination.