Reliance Communications, has entered a strategic collaboration with Google through which Reliance Communications will market the Android mobile operating system and Google Mobile Services in order to promote the usage of Android devices in India.
Reliance Communications will create exclusive data plans and services specifically targeted to promote Android devices on its network. Reliance Communications will offer an exclusive free 1GB usage per month 3G plan to all Android device users. Reliance also plans to introduce expert customer care, carrier billing, exclusive apps and content in addition to the dedicated Android experience zone at Reliance retail outlets across the country.
The marketing activities will include Above the Line / Below the Line activities, developing co-branded mobile applications for Android Smartphones and marketing campaigns promoting the Google Mobile Services. Reliance Communications shall continue to work on Android launches and promotional campaigns going forward in the next 2 years.
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