The 'Museo Del Risparmio' (Savings Museum) in Turin, Italy aims to simplify many complex financial concepts using interactive and entertaining devices. Click below to enjoy a photo tour.
Learning to manage personal assets intelligently is crucial both for individual savers and the community as a whole. The 'Savings Museum' in Turin, Italy, is designed to help people reflect on savings-related issues, learn basic concepts in order to navigate the investment sector and improve savers’ ability to understand and choose financial products. (Photo by Migliore+Servetto Architetti Associati)
The Savings Museum covers a surface area of 600 sqm. It is designed to create an enjoyable, interesting itinerary with different concepts and audiovisual exhibits, drawing visitors in to a cultural sensory experience and encouraging them to reflect on how they manage their money. The museum project is sponsored by the Intesa Sanpaolo financial group. (Photo by Ravani & Ficarra)
(Pictured left: Interactive charts allow visitors to explore various concepts) Although the concept of a museum might appear dated in the age of the internet, a physical exhibition space provides visitors – individuals, groups of friends and whole families – with a first-hand learning experience and a chance to clear up their financial doubts. Trawling single-handedly through various savings products on the internet is certainly not easy, and requires knowledge and skills which not everyone has. (Photo by Migliore+Servetto Architetti Associati)
Learning is fun at the Savings Museum, with different itineraries for children, teenagers and adults. Information, videos and role plays enable visitors to learn and test their knowledge at the end of their visit. Technology is used to create “impossible” interviews with bankers who lived centuries ago; visitors can play with friends or against a computer to discover more about savings and risks, or watch video interviews with modern-day economists and boost their understanding of the history of money and how it can be used. (Photo by Migliore+Servetto Architetti Associati)
The museum is divided into five thematic rooms organized as follows:
Know Room – two different speeds and reading levels expressed in two specific exhibition systems: on the graphic walls, short videos and mono-headsets posts invite the visitors to direct themselves to the islands in the center of the room, as a sort of transit cableway, where exploring history and its contents.
(Photo: Ravani & Ficarra)
Learn Room – in order to face the complexity of the themes, the interaction starts from the use of interactive charts that interview the “technological oracles” in order to find the possible answers. A dynamic landscape of images and information, divided into three thematic areas, guided by the choices and curiosities of the visitors. (Photo: Ravani & Ficarra)
Tell Room - flipping through the pages of historical-literary books the space reveals the virtual full size characters that draw the visitors in their narration, in a game of reflections, lights and interactive images. (Photo: Ravani & Ficarra)
Dream Room – an ideal movie theatre first raw where, sitting in comfortable sound seats, the visitors can watch the chosen selection among the pulsing images shown around the space at 180 degrees. (Photo: Ravani & Ficarra)
Experiment Room – an experience lab that associates the potential of applications and games software to physical tools and interactive objects to test one’s own knowledge and managing skills. (Photo: Ravani & Ficarra)
Other details about Europe’s first Savings Museum:
Location: Via San Francesco d'Assisi 8/A, Turin, Italy
Designer: Ico Migliore and Mara Servetto / Migliore+Servetto Architetti Associati
Developed for: Gruppo Intesa Sanpaolo
Photographers: Ph. Ravani & Ficarra; Migliore+Servetto Architetti Associati
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