Apple is expected to take the wraps off its highly anticipated iPad mini at an October 23 invitation-only event, reported tech blog AllThingsD on Friday, citing sources familiar with the company.
The event would come before Microsoft unveils its latest operating system, Windows 8, and its new Surface tablet on October 26.
An Apple spokesman declined to comment.
Speculation has been swirling for months that Apple was planning a smaller, less expensive version of its popular iPad to take on cheaper competing devices.
Apple shares were down 0.2 percent at $626.51 in morning Nasdaq trade.
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