Big data, Latest trend after cloud computing

With the management of new types of data rising in priority, Indian organizations are increasingly seeing the opportunity in big data, the latest trend after cloud computing and virtualization to create a buzz in India.

A new survey by Informatica Corporation revealed that 72 per cent of Indian organizations are now considering, planning or running 'Big Data' projects, with organizations viewing the trend as an opportunity rather than an IT challenge by a greater than two-to-one margin in India.
Meanwhile, the management of big interaction data - including social media data (26 per cent), mobile device data (21 per cent) and machine-generated data (16 per cent) - is very much rising in relevance due to the insights, efficiencies and customer engagement these new data types can help drive.

Organizations intend to get a wide variety of benefits from their big data efforts, according to survey respondents. Improving efficiency in business operations by doing more things with more data is the number one business driver (55 per cent). This is followed by attracting and retaining customers (38 per cent).

However, lack of maturity in big data tools is the top challenge (42 per cent) that respondents face in big data projects. Lack of support for real-time streaming data is another key challenge (32 per cent), followed by concerns around data security and privacy (30 per cent).

In addition, respondents cited the difficulty and time involved in developing in emerging technologies (27 per cent), challenges faced due to poor data quality (21 per cent), and the limited availability of skilled developers to manage big data (23 per cent).