The success of Facebook continues to inspire other entrepreneurs, who are jumping on to the social network bandwagon despite such high profile failures like MySpace and Orkut.
Nirali Sanghi, founder of online parenting site India Parenting, is the latest entrepreneur to launch a social network. Hers is called YippeeClubs and will be focused on common interests.
Unlike other social networks, users on YippeeClubs can choose to become members of clubs based on their interest right when they join. The network claims to have 600 clubs in categories like lifestyle, love and relationships, parenting, health and hobbies.
"In other networks like Facebook it is difficult to find groups that a user might be interested in joining and groups get defunct quickly. In our case the interest group is at the core of the network," said Sanghi, who founded India Parenting in 1999. YippeeClubs has such intriguing groups like, mother-in-law issues, married yet lonely, premature graying in kids and gem therapy.
Users can simultaneously be part of multiple clubs, said Sanghi, who added that the 7 lakh registered users of India Parenting is a ready audience for the new network.
Sanghi admits that social media is a touch space to be in, as success depends on user adoption. "I have faith in the strength of the product and I am sure users will find it useful."
Bangalore-based Nagarjun Palavalli launched a social network for students and educational institutions, called Eduora, in April this year. The network was in pilot mode for over a year and creates hubs for various campuses, where students, teachers and management can interact.
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