Friday, June 8, 2012

Twitter makes more money through mobile ads than website, Dick Costolo, CEO


 Popular micro blogging site Twitterhas generated more revenue from advertisements on mobile than from its website in the last quarter, according to a report. 

The company's CEO, Dick Costolo, highlighted Twitter's progress in squeezing ad dollars out of the growing number of smartphone and tablet users worldwide. 

"We're borne of mobile," Costolo said during a conference hosted by The Economist Group in San Francisco. 
"We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the eeb and only started running ads on mobile recently," he added. 

According to Stuff.co.nz, Costolo's remarks came when rival firm Facebook faces intense pressure to improve its business performance on mobile. 

Twitter, which now has 140 million monthly active users producing 400 million tweets daily, has ramped up its revenue-generating efforts since Costolo assumed the top leadership role in late 2010. 

The company introduced ads into smartphone users' timeline in February. 

Twitter later released a feature allowing advertisers to send promotional tweets specifically to iPhone andAndroid users, who comprise 60 percent of all Twitter users.

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