Apple has a team of 100 product designers working on a wristwatch-like device that may perform some of the tasks now handled by the iPhone and iPad, two people familiar with the company's plans said.
The team, which has grown in the past year, includes managers, members of the marketing group, and software and hardware engineers who previously worked on the iPhone and iPad, said the people, who asked not to be named because the plans are private. The team's size suggests Apple is beyond the experimentation phase in its development, said the people.
Chief executive officer Tim Cook is facing pressure from shareholders who have seen the stock slump more than 30 per cent since a September high amid slowing sales growth and competition from rivals such as Samsung Electronics. Without a revolutionary new gadget that commands a higher price, investors are concerned about falling margins and increased competition.