Wednesday, February 13, 2013

MTV, Swipe join hands to launch 6 inch phablet


MTV and Swipe Telecom today announced the launch of their first co-branded new generation 6-inch phablet - MTV Volt. This device holds the distinction of being the first phablet to feature an exclusive in-built TV-player, offering buyers on-the-go access to MTV.

Available in the market at Rs 12,999, MTV Volt runs on Android 4.1 (Jelly Bean) and has a HD display. It runs on a dual-core processor, coupled with 512MB RAM and is powered by a 3,200mAh battery. On the back, it sports an 8MP camera, while a 1.3MP unit is placed on the front. This device has internal storage of 4GB and supports microSD expansion up to 32GB. Connectivity suite of the device consists of features like Wi-Fi and Bluetooth 4.0. 
Talking about MTV Volt, Sandeep Dahiya, SVP and business head - consumer products - Viacom18, said, "MTV Volt is a 'made to order' product for the generation that's constantly communicating, entertaining and socializing. With features that address their needs and price-point that suits their pockets, we're confident about MTV Volt by Swipe, to generate a great response." 

Commenting on the collaboration, Mr. Shripal Gandhi, Founder & CEO, Swipe Telecom, explains, "We are excited to be associated with a youth-centric brand like MTV. The MTV Volt promises to be a perfect muse for tech enthusiasts of the generation next. In partnership with MTV, we will be launching an array of revolutionary products over the next few quarters; which will be truly disruptive." 

'MTV Volt' will be available across 10,000 retail points across India, Swipe e-store and also leading online portals like Flipkart, Snapdeal, Infibeam and eBay amongst others. The offline campaign consisting of launches, banners, hoardings, posters will be complimented by an interactive an engaging campaign in the digital space as well.

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