Monday, November 5, 2012

Lenovo eyeing 10 percent share in Indian smartphone market

Chinese electronics manufacturer Lenovo has targeted a 10% share in the smartphone market of India within two years, a company official said on Friday. The company is the largest player in the personal computer market in India and hopes to replicate the results fast growing smartphone market.

"We plan to corner 10% share of the smartphone pie of the country. As of now we have launched only five phones from our portfolio of 47 in China. We can launch 2-3 phones every month depending upon the choiceof the customers," said SS Bassi, head of MIDH verticle. MIDH stands for mobile, internet, DTH and home.
The company has launched Android-based touchscreen phones ranging from Rs 6,499 to Rs 28,499 in four southern states of Tamil Nadu, Andhra Pradesh, Karnataka and Kerala as well as Gujarat. These states put together constitute 35% of India's smartphone market pegged at 18 million handsets, which is growing at 60%. Delhi and Mumbai also constitute big chunk.

"Gujarat is a very important market for us in PCs and laptops. The same will be the case in smartphones," said Shanil Madollathil, general manager (sales) for the western region forLenovo India. The company expect smart phones to constitute 50-60% of the cellphone market in India within two years. At present, Samsung is the leader in Indian smart phone market with a market share of over 40% followed by Nokia, which has a market share of over 25%.

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