Samsung’s Galaxy S III wasn’t designed by the company’s lawyers, though they surely approved it. And speculation that it was carefully crafted to dodge Apple’s trade dress patent infringement claims is silly.
So says Samsung design VP Chang Dong-hoon, who today took exception with claims that the Galaxy S III is “the first smartphone designed entirely by lawyers.” According to Dong-hoon, the Galaxy S III boasts a design that has gone through hundreds of iterations, all quarterbacked by Samsung’s market-leading design team. “Our change in smartphone design is part of a five-year plan, not a sudden turnaround,” he told reporters at the 2012 Seoul Digital Forum.
So the aesthetics of the S III are the result of a natural evolution and not the intervention of Samsung’s legal team. If you’ve got an issue with its design, blame Samsung’s designers, not its lawyers. Or, better yet, buy a different phone.
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