Former Reliance Broadcast Network (RBNL) Business Head Madhukar Pandey is launching an internet radio website titled RadioWhiskey.in, which is expected to go live by mid-July, 2012. The tagline of the website says “Nasha music ka”.
The internet radio channel will predominantly be playing Indian music along with other popular music 24X7. The core target of the website is youth, from school going students to 36-year-olds. The radio station will draw revenue mainly from pop-up advertisements and audio commercials. The channel also plans to have a shorter ad inventory of about two minutes per hour.
According to Pandey, the company will be basing its server in the US and has applied for licenses for acquiring labels. The channel is also working upon developing apps for various devices like Blackberry handsets, iPad and iPhone amongst others.
Pandey has over 14 years of experience in life insurance and information technology. Prior to joining RBNL, he was with MetLife Insurance as GM regional head. He had also worked with NIIT, CMC, and Informatics in various capacities.
No comments:
Post a Comment