Organisations
like Google, Infosys and Coca Cola are increasingly looking at
internship as a key HR strategy that enables them to recruit A-grade
performers based on how individuals fare in an actual workplace
scenario, experts say.
A good internship
programme helps an organisation build a solid talent pipeline, also
known as 'bench strength'. They recruit people from the campuses for
internship programmes and based on their performance and inclination,
induct them for full-time roles in the company.
Leading
executive search organisation, GlobalHunt, MD Sunil Goel said: "Any
specific skills and the functional knowledge is restricted in total
number and the only way to grow the skill sets and domain expertise is
through internship programme."
Companies
nowadays look at internship programme as a talent management and talent
acquisition strategy and convert that talent pool to pipeline of growth.
Internship programme plays a very active role in creating that pool for
companies.
Commenting on the trend, a Google
India spokesperson said: "It is undisputed that a good internship
programme helps attract A-Grade talent, it also helps an employer
evaluate how an individual would fare in the actual workplace
scenario."
Google India has BOLD (Building Opportunities for Leadership Development) Engineering Internships for summer 2013.
These
internship programmes are also designed to bridge the gap between
academic study and the profession. It also doubles up as an important
platform in corporate hiring and talent acquisition for us, Google India
said.
"Investing in Googlers drives business
outcomes that we care about: innovation, retention. And we know that
happier employees are more productive, and more likely to stay at
Google," the spokesperson said.
IT major
Infosys has a global internship programme -- InStep for undergraduate,
graduate and PhD students from leading academic institutions around the
world.
Interns across 35 different
nationalities are given a chance to work on high impact assignments
ranging from live technology projects and cutting-edge research to
business solutions from Infosys offices in India.
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