Thursday, February 7, 2013

HTC takes dig at Apple, Nokia cameras

Taking potshots at rivals seems to be the new trend in the telecom industry. Just days back, struggling telecom giant Nokia proclaimed on its official Twitter account how Lumia series is a better choice for business users than the two new BlackBerry smartphones, Z10 and Q10. Now Taiwanese smartphone makerHTC takes a dig at rivals Nokia and Apple through an infographic that charts the history of cameras. 

In the infographic, HTC charts the history of cameras since their invention in 1839 and moves to phones with cameras. The Taiwanese manufacturer highlights how the number of pixels in phones' cameras jumped suddenly in 2006. This, however, according to HTC, did not improve quality of pictures taken from these cameras. 
The infographic then touts HTC's first phone with 8MP camera and the company's as well as the world's first phone that could take 3D pictures and videos and play 3D movies without requiring glasses. 

Now follow the potshots. Taking on Apple, infographic says that with iPhone 4S the company was too late in bringing out a phone with an 8MP camera. It also highlighted that the sensor size of iPhone 4S camera is the same as that of iPhone 4, which has a 5MP camera. HTC also takes a dig at Nokia 808 PureView, which has a 41MP camera, saying that the phone caused one reviewer to note this "won't help you at all." 

Ending with the teaser, "HTC kicks off a new sound and camera experience in 2013," the infographic seems to be run-up to the launch of HTC's new flagship phone M7. Speculations are rife that with HTC M7 will sport a new type of image sensor which will have three layers of pixels placed atop each other, making an ultrapixel that will eliminate the requirement of interpolation. 

The upcoming HTC M7 is expected to have a 4.7-inch screen with full HD resolution and 468ppi pixel density. This device is likely to run on Android 4.2 (Jelly Bean) layered with HTC's own Sense 5.0 user interface. Though all details of the device are not available as of now, it is speculated that the phone will have a quad-core processor and 13MP camera.

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