Apple
on Monday unveiled its hotly anticipated iTunes Radio service, as the
iconic maker of the iPhone moved to challenge streaming music operators
like Pandora and Spotify.
The free internet
radio service features over 200 stations "and an incredible catalogue of
music from the iTunes Store," Apple said in a statement as it opened
its annual developers conference in San Francisco.
The
ad-supported free music service is set to launch later this year and
"offers music fans access to thousands of new songs every week, as well
as serving up exclusive music from new and popular artists before you
hear them anywhere else," an Apple statement said.
The
service will be integrated with Apple's personal voice-assistant
software programme Siri, so users will be able to find out "Who plays
that song?" or ask the digital assistant to "Play more like this."
"iTunes
Radio is an incredible way to listen to personalized radio stations
which have been created just for you," said Eddy Cue, Apple's senior
vice president of internet software and services.
"It's
the music you love most and the music you're going to love, and you can
easily buy it from the iTunes Store with just one click."
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