ESPNcricinfo has announced the launch of new and improved versions of its iOS and Android mobile applications.
The
app is available from Friday in the Apple App Store and will be
available on Google Play soon. Delivering the most comprehensive
coverage of cricket from around the world, the app will be available to
cricket lovers just in time for the ICC Champions Trophy, which is
expected to feature in the ODI format for the last time this year.
The
apps offer fans the depth and quality of cricket coverage and incisive
reportage that ESPNcricinfo is known and respected for. The new features
in the mobile app socialize the experience, deepen engagement with fans
and personalize the interface for each individual user.
"The
significant upgrade in quality of user experience on mobile is on the
back of ESPNcricinfo enjoying record growth in mobile traffic, in India
and Worldwide. Today's fans seek much more in terms of coverage,
interactivity and participation and our endeavour is to provide them the
opportunity to connect, analyse and engage in real time," said Ramesh
Kumar, Head of ESPNcricinfo and ESPN Digital Media, India.
The
ESPNcricinfo app will cater to all types of cricket fans - from the
most casual fans who just wants the latest scores and top news, to the
most passionate who seek to analyze and dissect the stats and news to
the last detail, as well as the highly social fans who wants to share
their experience and intelligence with friends and colleagues and be a
part of the national and global conversation about the game.
"With
multi-screen usage on the rise, serious fans are looking for
qualitative consumption that extends beyond merely following the sport
on-the-go. The ESPNcricinfo app delivers the very best content as a
foundation, delivers a fast, simple and sleek interface, and then goes
that extra mile - enhancing the multi-screen experience on second screen
devices." said Gaurav Thakur, Associate Director, Mobile Product and
Business Development, ESPNcricinfo and ESPN Digital Media, India.
In
addition to the ESPNcricinfo app on iOS and Android, an ESPNcricinfo
app is available on iPad and Windows 8 multi-screen app (Windows
8-powered laptops and tablets).
The enhanced
content and user experience of this new version of the app will extend
beyond iOS and Android smartphones later this year, with apps for
additional tablets, including Kindle Fire, the Windows Phone platform
and entry-level smartphones like the Nokia Asha.
ESPNcricinfo's
mobile website already reaches more Indian fans on smartphones than any
other sports site, and is the top sports site among Indian smartphone
under 24-years-old, between 25- and 35-years-old and over 35
-years-old.
Across all mobile devices in
India, fans log an average of nearly 316 million page views and more
than 507 million minutes of time spent with ESPNcricinfo each month.
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