Amazon
may be fighting tooth and nail with its brick-and-mortar counterparts
such as Walmart and Tesco in the West, but in India it has laid the
green carpet for Indian retail chains for its just-launched online
marketplace.
The world's largest online
retailer plans to enter into selling partnership with many leading
retail chains, including Future Group, Shoppers Stop, Crossword, Viveks,
UniverCell, Spencer's Retail and Woodland, to sell their wares through
the Amazon India marketplace. Several retailers confirmed to ET that
they are keen to enter into a selling agreement with Amazon. "There is
no significant or sizable online marketplace in India which Amazon will
create and can become a significant sales channel for us," says
Spencer's Retail CEO Mohit Kampani.
Future
Group's Kishore Biyani said the Amazon marketplace constituted a good
opportunity. "We will consider it. After all, we are merchants. We have
to sell,'' said its founder. A person familiar with the development said
Reliance Retail has been approached by Amazon but added he wasn't aware
of the details.
Amazon on Wednesday launched
its global marketplace model in India as amazon.in, but the company has
stayed away from directly selling any products to customers since Indian
FDI regulations in multi-brand retail prohibits e-commerce trading in
any form by foreign firms. Hence, Amazon wants to rope in top retailers
by providing its platform as a sales channel for them.
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